Assist in the formulation of strategies to build a lasting digital connection with consumers
Planning and monitoring the ongoing company presence on social media, Launching optimized online advertisements to increase company and brand awareness,
Prepare online newsletters and promotional emails and organize their distribution through various channels, Collaborate with designers to improve user experience,
Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.)
Maintain partnerships with media agencies and vendors