Affiliate Marketing :- where a business allows other businesses (affiliates) to sell products on their website. The affiliate is paid commission for each customer brought to the website by their own marketing strategies. Roles and Responsibility 1. Build, lead, mentor & grow a high-performing global marketing team to consistently drive growth across paid media 2. Strategize ROI driven cross-channel performance marketing campaigns to driven growth across the user-funnel 3. Work closely with Product, CRM, Persons teams to drive funnel optimization initiatives 4. Build frameworks for experimentation to improve conversion & engagement rates across marketing channels 5. Build processes for cross-team collaboration with persona, creative & content teams to drive market penetration across various levels.
